An inactive social media profile is almost as useless as not having one at all.
Social media gives your practice the opportunity to connect with patients, reach a new audience of potential patients, and help solidify your brand.
By creating and posting targeted social media content, you keep an ongoing relationship with existing patients while attracting new patients through social outlets.
For physicians, social media may not be full of coupons or special deals, but it can give you an invaluable way to stay in touch with your patients and ensure they keep coming back to your office.